November 27, 2022

Facebook Advertising Boss Carolyn Everson Leaving the Social-Media Company

Carolyn Everson,

Facebook Inc.’s

FB -1.03%

head of global advertising sales and one of the ad industry’s most powerful executives, said she is leaving the company.

Ms. Everson spent more than a decade at Facebook, helping the social-media company build relationships on and off New York’s Madison Avenue and grow into a global ad behemoth. Ad revenue accounted for $84.2 billion of Facebook’s nearly $86 billion of revenue last year.

“I am extremely proud of what we set out to accomplish but way more proud of my team and the support we showed each other, especially in difficult times,” Ms. Everson said in a post on her Facebook page. “I always said no one will ever mention at my funeral the amount of revenue I oversaw. But hopefully one day someone will say my legacy at Facebook was in how I showed up for my team, for our clients and for our industry.”

Some ad executives saw Ms. Everson as a possible successor to Facebook’s revenue chief,

David Fischer,

who announced plans to leave the company later this year. This month, Facebook named

Marne Levine,

a longtime lieutenant to operating chief

Sheryl Sandberg,

to the newly created role of chief business officer. The new business officer role oversees the company’s advertising business and global partnerships.

Facebook said

Nicola Mendelsohn

will be the interim leader of the global business group that Ms. Everson managed. Ms. Mendelsohn had oversight of the group’s Europe, Middle East and Africa region and has been at Facebook for more than eight years.

“We wish Carolyn the best as she moves into a new chapter,” a Facebook spokeswoman said. “We are grateful for her contributions.”

Ms. Everson is considered one of the most effective client hand-holders in the ad business and is known for her tight relationships with marketing executives across industries. On Wednesday, her post on Facebook explaining that she had left the company had more than 500 comments with many well-known marketers weighing in.

“This is an incredibly huge loss for Facebook and the whole industry,” wrote

Musa Tariq,

chief marketing officer of crowdfunding platform GoFundMe.

Ms. Everson also has been Facebook’s chief apologist for many issues that the social-media giant has grappled with in recent years, from the Cambridge Analytica data leak to ad-measurement mishaps. Through the crises, she not only played a public role but worked behind the scenes to keep advertisers informed to defuse or limit any financial fallout for the platform, ad executives told The Wall Street Journal.

Last summer, Ms. Everson played a critical role in persuading top advertisers not to pause or limit spending on Facebook when civil-rights groups called for a boycott of the social network for failing to control the spread of hate speech and misinformation. She sent emails and hosted calls with advertisers and ad agencies throughout the episode to convey to brands that Facebook was taking steps to fix the issue. Facebook recovered quickly from the boycott and posted record revenue in last year’s third quarter despite the imbroglio.

Early in her tenure, Ms. Everson helped form Facebook’s client council, an invitation-only group made up of top marketers and top ad agency executives. The council, which was created to allow big brands to give input on the tech company’s ad products, helped Facebook establish strong relationships with some of the country’s biggest ad spenders. Other tech platforms have replicated the company’s council idea.

Some executives said Ms. Everson’s departure could have financial repercussions for Facebook. “She was loved and had deep relationships with marketers,” said

Rishad Tobaccowala,

senior adviser to ad giant

Publicis Groupe SA

. “Without her they have no real emotional face to the world.”

Write to Sarah E. Needleman at [email protected] and Suzanne Vranica at [email protected]

Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Related Posts

Jobs Are Hard to Fill, and Ideology Makes It Hard to Understand Why

June 30, 2021

June 30, 2021

Telling one story about why employers are struggling to hire workers doesn’t come close to explaining what is going on...

Trumps Selling Prized Washington, D.C., Hotel for $375 Million

November 15, 2021

November 15, 2021

Donald Trump’s family hotel company has reached an agreement to sell the rights to its Washington, D.C., hotel for $375...

Biden Heads to Europe to Restore Alliances and Counter Autocracy’s Rise

June 9, 2021

June 9, 2021

WASHINGTON—On his first foreign trip, President Biden will seek to rally European partners and other democratic nations against what he...

Vogtle Nuclear Plant in Georgia Faces More Construction Delays

June 8, 2021

June 8, 2021

The only nuclear-power plant under construction in the U.S. is facing delays and additional costs. Again. Earlier this week, an...

HSBC to Exit U.S. Retail Banking

May 27, 2021

May 27, 2021

HSBC HSBC 0.06% Holdings PLC will exit from its U.S. retail and small-business banking operations as the bank shifts its...

Japanese Business Leaders Add to Chorus Against Holding Olympics

May 24, 2021

May 24, 2021

TOKYO—Opposition to the Tokyo Olympics opening in two months has deepened in Japan and spread to some prominent business leaders...

Burberry’s CEO Exit Points to Talent War, Not Takeovers

June 28, 2021

June 28, 2021

Monday brought disappointment for designer label Burberry, BURBY -8.19% and for deal makers in the world of European luxury goods....

Lawmakers Divided on Infrastructure, Jan. 6 Commission

May 23, 2021

May 23, 2021

WASHINGTON—Prospects remained dim Sunday for a bipartisan agreement on an infrastructure-spending bill and a commission to investigate the Jan. 6...

Stanley Black & Decker CFO Looking for Partnerships With Battery, Chip Makers

June 18, 2021

June 18, 2021

Stanley Black & Decker Inc.’s finance chief is spending more time and money trying to strike partnerships with battery and...

Memorial Day Travel Surge to Test Airports, Airlines

May 28, 2021

May 28, 2021

U.S. airline-passenger numbers are forecast to average as many as two million a day through the Memorial Day holiday, testing...

Millions of Americans Refinanced Last Year—but Fewer Black and Latino Homeowners Did

June 23, 2021

June 23, 2021

From January to October of last year, only 6% of Black borrowers refinanced their mortgages, versus 12% of white borrowers....

The U.S. Travel Surge Isn’t Coming—It’s Here

May 19, 2021

May 19, 2021

The numbers do tell the story, at least for travel. A close look at the stats shows a big vaccine-fueled...

Congress Ends Trump-Era Rule Enabling Payday Lenders to Avoid Interest Rate Caps

June 24, 2021

June 24, 2021

Congress voted Thursday to undo a Trump administration rule that enabled high-interest consumer lenders to attach themselves to banks and...

Companies Spend Big on ESG Investments, Hoping for Long-Term Payoff

June 14, 2021

June 14, 2021

Companies are racking up hefty bills as they invest in new facilities and products to reduce emissions or meet other...

Democrats Focus on Turning Tax Talk Into Action

June 27, 2021

June 27, 2021

WASHINGTON—Democrats face a daunting task: turning years of talking about raising taxes on corporations and high-income Americans into legislation that...